Instagram launches Boomerang, new mini video app

Instagram keeps growing its community, and pleasing its users with new features that improve the video and photo sharing network.

The Instagram platform has now launched Boomerang, a mini video application that redefines video sharing on the platform.

Today, we’re announcing Boomerang from Instagram, a new video app that lets you turn everyday moments into something fun and unexpected. Capture a friend jumping off a diving board, defying physics as she flies back and forth through the air. Transform an ordinary selfie with your friends into a funny video. Get that exact moment your friend blows out his birthday candles, then watch them come back to life again and again. – Instagram


The Boomerang app captures a burst of photos and stitches them into a 1 second high quality mini video that plays forward and backward, appearing almost similar to GIFs. The app will save the image to the camera roll and let users upload on Instagram, even supporting filters.

In line with the release, Instagram’s Weekend Hashtag Project this weekend is #WHPBoomerang encouraging the use of the new feature.

Weekend Hashtag Project: #WHPboomerang The goal this weekend is to use the new Boomerang from Instagram app to turn everyday moments into fun and creative videos. Here’s how to get started: Look for moments with great energy or movement – like the sudden burst of a balloon popping or a friend doing a hilarious dance – and focus on capturing the peak moment of action. Tap and hold your finger on your subject to lock the focus and exposure, then press record as your subject moves through your frame, or move the camera itself to add motion to your video. Because Boomerang videos play back and forth on repeat, think of ways you might play tricks on the eye with your submissions – objects or people flying through the frame or seeming to defy gravity. For more ideas and inspiration, and to learn more about Boomerang from Instagram, head to Boomerang from Instagram is available for iOS in Apple’s App Store and for Android in Google Play. PROJECT RULES: Please add the #WHPboomerang hashtag only to Boomerang videos taken over this weekend and only submit your own visuals to the project. Any tagged Boomerang video taken over the weekend is eligible to be featured Monday. #Boomerang by @jeffreyfever

A video posted by Instagram (@instagram) on

Get Boomerang from Instagram for iOS from the Apple’s App Store and for Android in Google Play and join in the #WHPBoomerang project.

Leave a Reply


%d bloggers like this: